capsuleOn 34TH X Molly Rogers
Overview
Partnering with Molly Rogers, the Emmy Award winning stylist behind Sex and the City and The Devil Wears Prada 2, this capsule collection brings her playful, eclectic point of view to Macy's at an accessible price point.
To Molly, Macy’s is New York. The collection channels the city’s pulse and personality through iconic symbols like pigeons, subway graphics, yellow taxis, and other urban motifs. At the heart of the capsule is the idea of collectability: pieces designed to feel like modern souvenirs, meant to be discovered, treasured, and collected over time.
Campaign
Proposal
FINAL LINE UP