Valentine’s Graphics

Capsule Objective

A graphic centered capsule for Macy’s On 34TH

Design Brief

Develop a unified series of graphic concepts centered on the theme of the modern poet. Draw inspiration from vintage love letters, greeting cards, handwritten scripts, ditsy florals, cherries, bows, heart lockets, and chintz motifs. Keep the silhouette consistent with a simple tee, using it as a clean canvas to highlight the designs. Emphasize experimentation with print techniques and surface embellishments to bring depth and character to the collection.

PROPOSAL

SAMPLE DEVELOPMENT

FITTING / REVISIONS

E-COMMERCE

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On 34th X Molly Rogers